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Join the Conversation! 

We’re thrilled to host our virtual 2025 Priorities Conversation Series—a dynamic, panel-style webinar series designed to help human-centered C-suite leaders tackle this year's biggest challenges. We'll feature experts from Gagen and APCO as they dive into this year’s priorities and what it takes to deliver on them in practice. Register for the next webinar event in the series below.

AI Maturity: From Experimentation to Value Creation

Wednesday, July 16 // 3–4 p.m. EDT

In today's fast-changing landscape, many organizations recognize the transformative power of artificial intelligence but still struggle to turn AI investments into tangible value. The key is understanding that even in the era of agentic AI, the technology is only as effective as the people using it and the culture ready to embrace it. 

Join Gagen MacDonald CEO Maril MacDonald and Senior Directors Tim Luukkonen, Kristy Lapidus and Becky Jimenez for a conversation on moving beyond AI experimentation to create a culture of intentional innovation and continuous learning. 
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HOSTED BY

Maril MacDonald
Founder & CEO, Gagen MacDonald

Maril Gagen MacDonald is a globally recognized leader in communication, strategy execution and transformation. She has pioneered a discipline that collaborates with corporate leaders to optimize business performance by engaging and mobilizing their workforce behind a company’s strategic goals, its culture and its brand. She is a member of the board and Global Leadership Team at APCO. Maril is also a recipient of Arthur W. Page Society’s Hall of Fame and Distinguished Service Awards and has received the Lifetime Achievement Award from the Institute for Public Relations and the top Milestones In Mentoring Award from the Betsy Plank Center for Leadership. Maril has been recognized by PR Week as one of the top 25 leaders in the industry and one of The 50 Most Powerful Women in PR.

Explore the white paper

What strategic actions should forward-thinking companies prioritize in 2025? This year's white paper provides five powerful places to start. 

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