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Join the Conversation! 

We’re thrilled to host our virtual 2025 Priorities Conversation Series—a dynamic, panel-style webinar series designed to help human-centered C-suite leaders tackle this year's biggest challenges. We'll feature experts from Gagen and APCO as they dive into this year’s priorities and what it takes to deliver on them in practice. Register for the next webinar event in the series below.

Forging Future-Ready Organizations With Agility and Purpose

Wednesday, Nov. 19 // 10:30–11:30 a.m. EDT

To succeed in the future of work, organizations must first figure out how to thrive through the present. As markets are disrupted and new risks continue to emerge, this is no easy task. Join us Nov. 19 for a discussion on future proofing and strategic foresight—on what organizations can do to anticipate possible crises, plan contingencies and set themselves up to act proactively in the face of unprecedented instability.

Featured Speakers

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Jennifer Allison

Managing Director

Jennifer Allison is a seasoned strategic communications leader with nearly three decades of experience helping Fortune 500 companies navigate complex transformations. As Managing Director at Gagen MacDonald, an APCO Company, she partners with C-suite executives to lead high-impact organizational change, including integrations, restructurings, and leadership transitions. Her extensive experience spans executive communication, change management, and employee engagement. 

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Patricia Bayerlein

Executive Director

With more than 25 years of experience in international marketing and communications, Patricia provides change management and communication counsel to global Fortune 500 companies to effectively engage employees and prepare leaders for significant change. She has worked with clients to predict, measure and manage risk associated with implementing and executing change initiatives across a variety of industries, from healthcare and med-tech to specialty chemicals and consumer products.​

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Kelly Williamson

President of North America, APCO

Kelly helps C-Suite executives understand the environment in which they operate and provides real-time advice as they navigate employee, investor, customer and political pressures. Her expertise includes investor activism, enabling license to operate, bolstering reputation and creating stakeholder value, particularly in regulated industries. She has advised clients through complex challenges such as crisis recovery, market expansion and activist investor campaigns.

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HOSTED BY

Maril MacDonald
Founder & CEO, Gagen MacDonald

Maril Gagen MacDonald is a globally recognized leader in communication, strategy execution and transformation. She has pioneered a discipline that collaborates with corporate leaders to optimize business performance by engaging and mobilizing their workforce behind a company’s strategic goals, its culture and its brand. She is a member of the board and Global Leadership Team at APCO. Maril is also a recipient of Arthur W. Page Society’s Hall of Fame and Distinguished Service Awards and has received the Lifetime Achievement Award from the Institute for Public Relations and the top Milestones In Mentoring Award from the Betsy Plank Center for Leadership. Maril has been recognized by PR Week as one of the top 25 leaders in the industry and one of The 50 Most Powerful Women in PR.

Explore the white paper

What strategic actions should forward-thinking companies prioritize in 2025? This year's white paper provides five powerful places to start. 

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