--- title: "2026 Priorities Conversation Series: Experimentation" description: Join our webinar to explore how leaders can build a culture that truly experiments, iterates and continuously transforms in order to stay ahead. image: https://info.gagenmacdonald.com/hubfs/SEO%20thumb_2026%20Priorities%20Conversation%20Series_landing%20page-2.png --- [Skip to content](https://info.gagenmacdonald.com/2026-priorities-conversation-series-experimentation#main-content) [![Gagen\_APCO Company\_Logo\_full color w SM](https://info.gagenmacdonald.com/hubfs/GM_Logos/Gagen_APCO%20Company_Logo_full%20color%20w%20SM.svg "Gagen_APCO Company_Logo_full color w SM")](https://www.gagenmacdonald.com/) ##### **WEBINAR** ### Beyond the Theater of Experimentation: How Organizations Continuously Transform ### Thursday, November 19 // 9 a.m. – 10 a.m. ET As AI accelerates and continous transformation becomes the norm, organizations need to build the capacity to learn, adapt and continously reinvent themselves. Too often, companies remain caught in the “theater of experimentation.” In this theater, pilots proliferate but fail to scale. Teams try new approaches but fail to learn from what they try.  Our final 2026 Priorities Conversation Series webinar will explore what it takes to break this paradigm and create the environment for continuous transformation. Using AI as a primary example, we'll discuss how to lead with hypotheses, apply a scientific method to experimentation, measure outcomes instead of activity and build learning systems that help organizations evolve with the rapid pace of change. ### 2026 Priorities Conversation Series The 2026 Priorities Conversation Series is a five-part webinar series that brings the trends in Gagen MacDonald's annual Priorities white paper to life. Featuring experts from across the business, the series explores the forces reshaping organizations today and how leaders can navigate transformation amid constant change. Each webinar takes a deeper dive into one of the paper's key themes, offering actionable insights leaders can put to use to create lasting business impact. ![2026 Priorites Convo Series\_sqr logo lockup no bg](https://info.gagenmacdonald.com/hs-fs/hubfs/2026%20Conversations%20Series/2026%20Priorites%20Convo%20Series_sqr%20logo%20lockup%20no%20bg.png?width=350&height=348&name=2026%20Priorites%20Convo%20Series_sqr%20logo%20lockup%20no%20bg.png "2026 Priorites Convo Series_sqr logo lockup no bg") ## Featured Speakers ### [![Rayan Khnaisser](https://info.gagenmacdonald.com/hubfs/Rayan%20Khnaisser_Carousel.jpeg) Rayan Khnaisser **Head, Business Transformation MENA** ![Change mgmt\_operations](https://info.gagenmacdonald.com/hubfs/Change%20mgmt_operations.png) READ BIO](https://apcoworldwide.com/people/rayan-khnaisser/?hsLang=en) ### [![Tirzah VanDamme](https://info.gagenmacdonald.com/hubfs/VanDamme_Carousel.jpeg) Tirzah Vandamme **Senior Director, AI & Digital Transformation** ![Change mgmt\_operations](https://info.gagenmacdonald.com/hubfs/Change%20mgmt_operations.png) READ BIO](https://www.gagenmacdonald.com/consulting-team/tirzah-vandamme) ### [![Winterhalter\_Carousel](https://info.gagenmacdonald.com/hubfs/Winterhalter_Carousel.jpeg) April Winterhalter **Director, Consulting** ![Change mgmt\_operations](https://info.gagenmacdonald.com/hubfs/Change%20mgmt_operations.png) READ BIO](https://www.gagenmacdonald.com/consulting-team/april-winterhalter) ### [![MacDonald\_carousel](https://info.gagenmacdonald.com/hubfs/2026%20White%20Paper%20Campaign/MacDonald_carousel.png) Maril MacDonald **Founder and CEO** ![Change mgmt\_operations](https://info.gagenmacdonald.com/hubfs/Change%20mgmt_operations.png) READ BIO](https://www.gagenmacdonald.com/consulting-team/maril-gagen-macdonald) ### **DOWNLOAD THE 2026 PRIORITIES WHITE PAPER** Nearly all companies today are facing existential moments in which they can’t afford to fail. Explore some of the biggest needs for businesses this year, and how leaders can keep people at the center as they navigate them. ![2026 Priorities\_Cover file\_500px 150dpi](https://info.gagenmacdonald.com/hs-fs/hubfs/2026%20White%20Paper%20Campaign/2026%20Priorities_Cover%20file_500px%20150dpi.jpg?width=250&height=354&name=2026%20Priorities_Cover%20file_500px%20150dpi.jpg)   [![Gagen\_APCO Company\_Logo\_all white w SM](https://info.gagenmacdonald.com/hubfs/GM_Logos/Gagen_APCO%20Company_Logo_all%20white%20w%20SM.svg "Gagen_APCO Company_Logo_all white w SM")](http://www.gagenmacdonald.com) 500 W. Madison Street | Suite 820 | Chicago, IL 60661 - [WEBSITE](https://www.gagenmacdonald.com/) - [BLOG](https://www.gagenmacdonald.com/consulting-industry-trends) - [SUBSCRIBE](https://www.gagenmacdonald.com/subscribe) - [CONTACT](https://www.gagenmacdonald.com/strategy-consulting-firm) - Terms and Services - Privacy Policy © Gagen MacDonald 2026 [Follow us on LinkedIn](https://www.linkedin.com/company/gagen-macdonald/?viewAsMember=true)